Unwrapping Header Bidding Wrappers

May 12, 2020 @ 11 AM EST | Watch the Recording


Header bidding allows publishers to increase programmatic yield by opening up their inventory to real-time bids from multiple demand partners.

Behind the scenes, a header bidding wrapper orchestrates this entire process. In this webinar, we will cover how header bidding wrappers work, things to consider while choosing a wrapper, industry best practices, and optimizing your wrapper configuration to drive sustainable revenue uplift.



Dikshant Joshi, Director of Publisher Development for EU/Asia, AdPushup

Dikshant has diverse experience in the ad tech space, from handling supply-side and demand-side relations, managing key accounts and partnerships, to working on strategic goals related to product development and sales.