Unwrapping Header Bidding Wrappers

Agenda

Header bidding allows publishers to increase programmatic yield by opening up their inventory to real-time bids from multiple demand partners.

Behind the scenes, a header bidding wrapper orchestrates this entire process. In this webinar, we will cover how header bidding wrappers work, things to consider while choosing a wrapper, industry best practices, and optimizing your wrapper configuration to drive sustainable revenue uplift.

(This webinar was live hosted on May 12 2020)

Host

Dikshant Joshi, Director of Publisher Development, AdPushup

Dikshant has diverse experience in the ad tech space, from handling supply-side and demand-side relations, managing key accounts and partnerships, to working on strategic goals related to product development and sales.