---
title: "Webinar: Unwrapping Header Bidding Wrappers"
description: Header bidding wrappers make it easy to configure timeouts, set auction rules, and manage demand. In this webinar, we'll dive deeper into how they work.
image: https://resources.adpushup.com/hubfs/HBWrapper-Social.png
---

[![image (16)](https://resources.adpushup.com/hs-fs/hubfs/image%20(16).png?width=150&name=image%20(16).png)](https://www.adpushup.com/)

- Products 
    - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/)
    - [Ad Mediation](https://www.adpushup.com/ad-mediation/)
    - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/)
    - [AMP Ads](https://www.adpushup.com/amp-ads/)
    - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/)
    - [Header Bidding](https://www.adpushup.com/header-bidding/)
    - [FirstAudience](https://www.adpushup.com/firstaudience/)
    - [FrameRate](https://www.adpushup.com/framerate/)
    - [Glimpse](https://www.adpushup.com/glimpse/)
    - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/)
- Solutions 
    - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/)
    - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/)
    - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/)
- [Pricing](https://www.adpushup.com/pricing/)
- Resources 
    - [AdPushup Blog](https://www.adpushup.com/blog/)
    - [AdPushup Events](https://www.adpushup.com/adpushup-events/)
    - [Webinars](https://www.adpushup.com/webinars/)
    - [Podcast](https://www.adpushup.com/podcast/)
    - [Case Studies](https://www.adpushup.com/case-studies/)
    - [Content Library](https://www.adpushup.com/content-library/)
    - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/)
    - [FAQ's](https://www.adpushup.com/frequently-asked-questions/)
- About 
    - [Company](https://www.adpushup.com/company/)
    - [Press Mentions](https://www.adpushup.com/press-mentions/)
    - [Integrations](https://www.adpushup.com/integrations/)
    - [Team](https://www.adpushup.com/team/)
    - [Careers](https://www.adpushup.com/careers/)
    - [Contact](https://www.adpushup.com/contact/)
- [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar)
- [Log In](https://console.adpushup.com/login)

- Product 
    - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/)
    - [Ad Mediation](https://www.adpushup.com/ad-mediation/)
    - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/)
    - [AMP Ads](https://www.adpushup.com/amp-ads/)
    - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/)
    - [Header Bidding](https://www.adpushup.com/header-bidding/)
    - [FirstAudience](https://www.adpushup.com/firstaudience/)
    - [FrameRate](https://www.adpushup.com/framerate/)
    - [Glimpse](https://www.adpushup.com/glimpse/)
    - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/)
- Solutions 
    - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/)
    - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/)
    - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/)
- [Pricing](https://www.adpushup.com/pricing/)
- Resources 
    - [AdPushup Blog](http://adpushup.com/blog)
    - [AdPushup Events](https://www.adpushup.com/adpushup-events/)
    - [Webinars](https://www.adpushup.com/webinars/)
    - [Podcast](https://www.adpushup.com/podcast/)
    - [Case Studies](https://www.adpushup.com/case-studies/)
    - [Content Library](https://www.adpushup.com/content-library/)
    - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/)
    - [FAQ's](https://www.adpushup.com/frequently-asked-questions/)
- About 
    - [Company](https://www.adpushup.com/company/)
    - [Press Mentions](https://www.adpushup.com/press-mentions/)
    - [Integrations](https://www.adpushup.com/integrations/)
    - [Team](https://www.adpushup.com/team/)
    - [Careers](https://www.adpushup.com/careers/)
    - [Contact](https://www.adpushup.com/contact/)
- [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar)
- [Login](https://console.adpushup.com/login)

# Unwrapping Header Bidding Wrappers

An exclusive webinar curated for publishers | Watch the full session

## Agenda

Header bidding allows publishers to increase programmatic yield by opening up their inventory to real-time bids from multiple demand partners.

Behind the scenes, a *header bidding wrapper* orchestrates this entire process. In this webinar, we will cover how header bidding wrappers work, things to consider while choosing a wrapper, industry best practices, and optimizing your wrapper configuration to drive sustainable revenue uplift.

*(This webinar was live hosted on May 12 2020)*

## Host

![DikshantJoshi2](https://resources.adpushup.com/hs-fs/hubfs/DikshantJoshi2.png?width=120&name=DikshantJoshi2.png)

**Dikshant Joshi**, Director of Publisher Development, AdPushup

Dikshant has diverse experience in the ad tech space, from handling supply-side and demand-side relations, managing key accounts and partnerships, to working on strategic goals related to product development and sales.

### About AdPushup

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award.

© 2022 Zelto Inc. All rights reserved.

### Product

- [Optimization](https://www.adpushup.com/ad-layout-optimization/)
- [Header Bidding](https://www.adpushup.com/header-bidding/)
- [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/)
- [Ad Mediation](https://www.adpushup.com/ad-mediation/)
- [AdBlock Recovery](https://www.adpushup.com/adblock-recovery/)

### Company

- [About](https://www.adpushup.com/company/)
- [Careers](https://www.adpushup.com/careers/)
- [FAQs](https://www.adpushup.com/frequently-asked-questions/)
- [Privacy Policy](https://www.adpushup.com/privacy-policy/)
- [ToS](https://www.adpushup.com/terms-of-service/)
- [Contact](https://www.adpushup.com/contact/)

### Get Started

Ready to try our revenue optimization platform?

- [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=footer)
- [Contact](https://www.adpushup.com/contact/)