In this webinar, Amit Shetty talks about the four key needs of the ad tech space. These include transitioning to ID-less environments, supply chain transparency, better accuracy and consistency, and regional privacy solutions. He also shares that transparency is going to be the biggest means of solving ad fraud—it is about not creating a possibility for ad fraud in the first place.
There exists a set of steps that all of us, both sellers and buyers, can take up in the ad tech space for fighting against ad fraud. Amit briefly describes each possible solution.
(This webinar was live hosted on October 14 2020)