Guide > Ad Testing in Google Ad Manager

About this Guide

For publishers switching from AdSense to Google Ad Manager, the latter can be a bit overwhelming in the first look. While you can learn about the basics of GAM, things get tricky when it comes to testing in GAM given there are number of metrics and dimensions to start with.

If this sounds familiar to you, then we have compiled testing recommendations for you in this guide.

In this guide, you will learn:

  • Prerequisites to start testing
  • How to establish test environment
  • How to test Ad Manager tags
  • How to test trafficking setups and creatives

ad testing in google ad manager - cover