---
title: Ad Testing in Google Ad Manager
---

[![image (16)](https://resources.adpushup.com/hs-fs/hubfs/image%20(16).png?width=150&name=image%20(16).png)](https://www.adpushup.com/)

- Products 
    - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/)
    - [Ad Mediation](https://www.adpushup.com/ad-mediation/)
    - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/)
    - [AMP Ads](https://www.adpushup.com/amp-ads/)
    - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/)
    - [Header Bidding](https://www.adpushup.com/header-bidding/)
    - [FirstAudience](https://www.adpushup.com/firstaudience/)
    - [FrameRate](https://www.adpushup.com/framerate/)
    - [Glimpse](https://www.adpushup.com/glimpse/)
    - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/)
- Solutions 
    - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/)
    - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/)
    - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/)
- [Pricing](https://www.adpushup.com/pricing/)
- Resources 
    - [AdPushup Blog](https://www.adpushup.com/blog/)
    - [AdPushup Events](https://www.adpushup.com/adpushup-events/)
    - [Webinars](https://www.adpushup.com/webinars/)
    - [Podcast](https://www.adpushup.com/podcast/)
    - [Case Studies](https://www.adpushup.com/case-studies/)
    - [Content Library](https://www.adpushup.com/content-library/)
    - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/)
    - [FAQ's](https://www.adpushup.com/frequently-asked-questions/)
- About 
    - [Company](https://www.adpushup.com/company/)
    - [Press Mentions](https://www.adpushup.com/press-mentions/)
    - [Integrations](https://www.adpushup.com/integrations/)
    - [Team](https://www.adpushup.com/team/)
    - [Careers](https://www.adpushup.com/careers/)
    - [Contact](https://www.adpushup.com/contact/)
- [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar)
- [Log In](https://console.adpushup.com/login)

- Product 
    - [Ad Layout Optimization](https://www.adpushup.com/ad-layout-optimization/)
    - [Ad Mediation](https://www.adpushup.com/ad-mediation/)
    - [Adblock Recovery](https://www.adpushup.com/adblock-recovery/)
    - [AMP Ads](https://www.adpushup.com/amp-ads/)
    - [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/)
    - [Header Bidding](https://www.adpushup.com/header-bidding/)
    - [FirstAudience](https://www.adpushup.com/firstaudience/)
    - [FrameRate](https://www.adpushup.com/framerate/)
    - [Glimpse](https://www.adpushup.com/glimpse/)
    - [Glimpse for Ads](https://www.adpushup.com/glimpse-for-ads/)
- Solutions 
    - [AdSense Publishers](https://www.adpushup.com/for-adsense-publishers/)
    - [Independent Publishers](https://www.adpushup.com/solutions-for-independent-publishers/)
    - [Enterprise Media](https://www.adpushup.com/solutions-for-enterprise-publishers/)
- [Pricing](https://www.adpushup.com/pricing/)
- Resources 
    - [AdPushup Blog](http://adpushup.com/blog)
    - [AdPushup Events](https://www.adpushup.com/adpushup-events/)
    - [Webinars](https://www.adpushup.com/webinars/)
    - [Podcast](https://www.adpushup.com/podcast/)
    - [Case Studies](https://www.adpushup.com/case-studies/)
    - [Content Library](https://www.adpushup.com/content-library/)
    - [Ad Format Gallery](https://www.adpushup.com/ad-format-gallery/)
    - [FAQ's](https://www.adpushup.com/frequently-asked-questions/)
- About 
    - [Company](https://www.adpushup.com/company/)
    - [Press Mentions](https://www.adpushup.com/press-mentions/)
    - [Integrations](https://www.adpushup.com/integrations/)
    - [Team](https://www.adpushup.com/team/)
    - [Careers](https://www.adpushup.com/careers/)
    - [Contact](https://www.adpushup.com/contact/)
- [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=Navbar)
- [Login](https://console.adpushup.com/login)

# Guide > Ad Testing in Google Ad Manager

### About this Guide

For publishers switching from AdSense to Google Ad Manager, the latter can be a bit overwhelming in the first look. While you can learn about the basics of GAM, things get tricky when it comes to testing in GAM given there are number of metrics and dimensions to start with.

If this sounds familiar to you, then we have compiled testing recommendations for you in this guide.

**In this guide, you will learn:**

- Prerequisites to start testing
- How to establish test environment
- How to test Ad Manager tags
- How to test trafficking setups and creatives

![GAM cover page](https://resources.adpushup.com/hs-fs/hubfs/GAM%20cover%20page.jpg?width=293&name=GAM%20cover%20page.jpg)

 

### About AdPushup

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award.

© 2022 Zelto Inc. All rights reserved.

### Product

- [Optimization](https://www.adpushup.com/ad-layout-optimization/)
- [Header Bidding](https://www.adpushup.com/header-bidding/)
- [Innovative Ad Formats](https://www.adpushup.com/innovative-ad-formats/)
- [Ad Mediation](https://www.adpushup.com/ad-mediation/)
- [AdBlock Recovery](https://www.adpushup.com/adblock-recovery/)

### Company

- [About](https://www.adpushup.com/company/)
- [Careers](https://www.adpushup.com/careers/)
- [FAQs](https://www.adpushup.com/frequently-asked-questions/)
- [Privacy Policy](https://www.adpushup.com/privacy-policy/)
- [ToS](https://www.adpushup.com/terms-of-service/)
- [Contact](https://www.adpushup.com/contact/)

### Get Started

Ready to try our revenue optimization platform?

- [Request Demo](https://www.adpushup.com/publisher/get-started/?utm_campaign=Inbound&utm_source=Website&utm_medium=footer)
- [Contact](https://www.adpushup.com/contact/)