Summary of things happened so far...
2020 was nothing like the predictions made by the experts at the start of the year. While ongoing privacy laws remain a point to ponder for ad tech, the global pandemic brought unforeseen changes to the industry.
Publishers faced many challenges starting with the global pandemic leading to advertisers pulling out their ad dollars from the market to save money for the long year ahead. Looking at the last year's performance and conducting a thorough research, we have created this guide to prepare publishers for the year ahead.
In this guide, you will learn:
- 5 concrete ideas to prepare you for 2021
- Experts thoughts on these ideas
- And Industry reports and stats