Brands are put to the test during the holiday season. As consumers' attention becomes increasingly competitive, their best-of-the-best digital advertising inventory goes on the market.
In the fourth quarter, which is always the best time for publishers, publishers cannot afford to miss out on this opportunity.
So how do publishers prepare for the Holiday season? Have a look here!In this guide, you will learn:
- How to Optimize Price Floors
- Experiment with Open Bidding or Amazon TAM
- Focus on Bringing and Retaining More Traffic
- How to market to your Loyal Audience