Ad Budgets and Payment Trends in Ad Tech 2024

Webinar Overview

“Global Digital Spend is growing at a pace of 4-5%, with display ads still accounting for the largest portion of digital advertising.”

 

Join us in this exclusive webinar as our experts, Nick Carrabbia and Keisuke Terada, provide an in-depth analysis of the current ad tech ecosystem. Understand key trends and shifts in global ad spending and payment trends for 2024, along with proven strategies for how you can navigate these changes to optimize your approach.

The Panel

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Nick Carrabbia, Executive Vice President, Oarex

Keisuke

Keisuke Terada, Director of Marketing, AdPushup

Gain insights into the latest global ad spending patterns and learn how to optimize your strategies to capitalize on these trends.

Learn strategies and tips for optimizing ad budgets, to enhance ad performance and ROI

 In this webinar, we will explore the dynamics of CPMs, and share tips on  how to balance publisher revenue with advertiser budgets for revenue growth 
Including flexible payment models, regulatory impacts, and advancements in payment infrastructure.
Our experts share proven strategies and practical knowledge that you can immediately apply to improve your ad budgets, optimize payment processes, and stay ahead of the competition. 

About AdPushup

AdPushup is a revenue optimization platform that helps publishers increase their ad revenue using ad layout optimization, header bidding, innovative ad formats, ad mediation, adblock recovery, and accelerated mobile pages. We are a Microsoft funded startup and the winner of NASSCOM EMERGE 50 award.

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