At 15.7% in 2014, 21.5% in 2016, 24.9% in 2018, and currently, 26.4% in 2020 as per Statista—Adblocking penetration among users is steadily covering the distance adding serious threats to publishers' bottom line. The increase probably doesn't look humungous, however, every single blow on each dollar hurts the ad revenue.
What's worse? Publishers don't get to see the real picture as to how much revenue they're losing and if there's a way to secure it. In this webinar with Eye/O, we'll discuss how to unravel the chaos, and find out potential ad-block traffic monetization methods to help bring the money back on the table.
(This webinar was live hosted on October 28 2020)